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Simple Bites is the wholesale division of fresh local

grab-n-go foods of It's All About You Catering .

Fresh deli sandwiches, salads, fruits, veggies and desserts.

All hand-made with the freshest ingredients and highest standards for safety and sanitation.

Call us today for your retail fresh food solutions 208-893-5556 .

  • USDA Facility
  • Co-Packing Opportunities Available
  • Simple Bites Fresh Deli Grab-n-Go Items
  • Simple Bites Fresh Deli Heat-n Eat Meals
  • Simple Bites Fresh Baked Goods

Welcome to Our Company


Beth Alpaugh


Beth Alpaugh, CEO/Owner, a natural entrepreneur and workaholic began her business in December 2002 as a small coffeehouse and has now transformed her business to one of the largest and most requested catering companies in Idaho.

In 2013, on request, she developed the wholesale division of fresh local grab-n-go foods. Due to the growth and popular demand, the business has recently moved into their brand new state of the art commercial kitchen/processing facility and created the new name for their wholesale items, Simple Bites. 


Michael Alpaugh


Michael Alpaugh, Chief Financial Officer and husband of Beth for 29 years, is also a Veteran of the United States Air Force. He retired after 22 years of service in 2007.

He spends his retirement years supporting every endeavor that Beth goes for and being the best father to their two children, daughter, Taylor- 23, Boise State University graduate and son, Nick-16, 11th grader at Rocky Mountain High School.


Ellen Thomason

General Manager

Ellen Thomason, General Manager, brings a lifetime of food and management experience to our company. She spent 17 years with McDonald's Corporation as the Public Relations Manager for a local owner of 3 McDonalds and 19 years with Rhodes International, as a plant secretary for the bakery line in Caldwell, Idaho.

She thought she was going to retire, but decided to come and support her daughter to fulfill her dreams.


Taylor Alpaugh

Executive Assistant

Taylor Alpaugh, Executive Assistant, has literally grown up in the company. She was just 7 years old when her mom, Beth, decided to go into business for herself. Taylor has been involved in the company at every aspect, even while maintaining her studies at Boise State University. She is Boise State University graduate, operates her own photography company and works in the office.  

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